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MasarUX
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ux-i09MasarUX ProIntermediate

Data-Informed Design and UX Metrics

An intermediate course in instrumenting and reading behavioral analytics, applying the HEART framework and a North Star Metric to define meaningful UX metrics, and combining qualitative and quantitative evidence to drive real design decisions.

12 hours (approximately)3 Levels · 30 Lessons
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By the end of this course you can instrument and read behavioral analytics correctly, define UX metrics with HEART and a North Star Metric that genuinely reflect user value, and combine qualitative and quantitative evidence to drive design decisions that hold up under real scrutiny.

01How to instrument and read behavioral analytics, including tracking plans, funnels, retention curves, task-success metrics, segmentation, correlation-versus-causation traps, and statistical significance
02How to apply the HEART framework and a North Star Metric, including goal-signal-metric chains, input-versus-output metric trees, avoiding vanity metrics, guardrail metrics, team rollout, and audience-specific dashboards
03How to combine qualitative and quantitative evidence, including triangulation, resolving data-versus-interview conflicts, converting anomalies into testable research questions, A/B testing fundamentals, data storytelling, and the data-informed-versus-data-driven distinction
04How to trace a single continuous data-informed effort, spanning behavioral analytics, a metrics framework, and combined evidence, through a real, growing product end to end
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Curriculum

3 Levels · 30 Lessons

Assessment

Each Lesson may include a Quiz

Each Level may include an Exam

Completion requirements

Complete the available Lessons

Pass all configured Quizzes and Exams

Locked activities open only after their prerequisites are met

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Course Skills5 Course Skills
A/B Testing
Behavioral Analytics
Data Storytelling
Product Analytics
UX Metrics
Related Competency Domains
Testing & Validation
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Career Path relationship
UX/UI DesignerUX ResearcherAI Product DesignerAgentic Experience Designer

Completed Course progress automatically counts toward the Career Path when this Course belongs to a Mission.

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What You'll Gain
  • Builds directly on the research and design-systems courses in this curriculum
  • Every pattern is grounded in a concrete metric, dashboard, or evidence-combining decision, not abstract theory
  • Every lesson ends with a worked example you can practice on
  • Covers the full path from a single behavioral-analytics chart to a fully evidence-based design decision presented to stakeholders
Who Is This Course For?
  • Intermediate learners who have completed this curriculum's research and design-systems courses and now want to specialize in data-informed design
  • Career switchers building a focused UX-metrics skill set for a portfolio
  • Product designers and product managers who read dashboards regularly without formal training in analytics or experimentation
  • Students preparing for a dedicated product designer or UX researcher role with a strong analytics component
Course Features
  • 30 short, focused lessons across 3 progressive levels
  • A graded quiz after every lesson and a 12-question exam per level
  • Three continuous worked examples (a food-delivery app's onboarding funnel, an education app's HEART framework and North Star Metric, and a full project-management app redesign) threaded through the closing lessons
  • No specific tool required — this course builds transferable data-informed-design judgment first
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Course Completion Certificate

Awarded after the Course's configured completion requirements are met.