Skip to main content
MasarUX
01
ux-b04MasarUX ProBeginner

UX Research Fundamentals

A foundations course in UX research: the difference between qualitative and quantitative, attitudinal and behavioral evidence, how to choose and run interviews, surveys, and contextual inquiry without bias, and how to analyze, triangulate, and report findings into recommendations stakeholders actually act on.

12 hours (approximately)3 Levels · 30 Lessons
02
Sign Up Now
03

By the end of this course you can plan, run, analyze, and report a complete small research study end to end: framing a real decision, choosing methods deliberately, recruiting without bias, running honest interviews or surveys, triangulating findings, and delivering a specific recommendation while avoiding research theater, shelf-ware reports, and answering yesterday's question.

01How to tell qualitative from quantitative and attitudinal from behavioral research, and choose methods deliberately
02How to recruit without bias, size a sample appropriately, and avoid common research biases
03How to plan and run unbiased interviews and surveys, in person and remotely
04How to code, cluster, and triangulate findings from raw notes into real evidence
05How to write and present a report that lands, and turn findings into specific, measurable recommendations
04

Curriculum

3 Levels · 30 Lessons

Assessment

Each Lesson may include a Quiz

Each Level may include an Exam

Completion requirements

Complete the available Lessons

Pass all configured Quizzes and Exams

Locked activities open only after their prerequisites are met

05
Course Skills5 Course Skills
Qualitative Analysis
Research Reporting
Surveys
User Interviews
UX Research
Related Competency Domains
Research & Discovery
06
Career Path relationship
UX/UI DesignerUX ResearcherAI Product Designer

Completed Course progress automatically counts toward the Career Path when this Course belongs to a Mission.

07
What You'll Gain
  • Builds directly on the design-thinking foundations course's empathize and test stages
  • Grounded in established UX research practice: qualitative/quantitative, attitudinal/behavioral method landscapes
  • Every lesson ends with a worked example you can practice on
  • Sets up the later Personas, Information Architecture, and Usability Testing courses without overlapping them
Who Is This Course For?
  • Beginners who have completed the design-thinking foundations course and now want to go deeper on research methods
  • Career switchers building practical interviewing, survey design, and analysis skills
  • Product managers and engineers who want to run or commission research competently
  • Students preparing for further persona-, IA-, and usability-testing coursework
Course Features
  • 30 short, focused lessons across 3 progressive levels
  • A graded quiz after every lesson and a 12-question exam per level
  • A continuous cancellation-flow example threaded through the analysis and reporting lessons, and a complete checkout-abandonment study in the capstone
  • No research software required — this course is conceptual, building method and judgment first
08
Course Completion Certificate

Awarded after the Course's configured completion requirements are met.